Unique selling points
Separating sales leaders from the pack
Unique selling points: Separating sales leaders from the pack is a report from The Economist Intelligence Unit. The report, which is sponsored by Qlik, draws on a global survey of 550 senior sales executives, desk research and interviews with experts to examine the way in which companies manage the sales process and whether the use of technology makes them more effective at selling.
The survey results are divided into four categories:
- Setting the scene
- Confronting sales barriers
- Harnessing the power of information
- Building a culture of data awareness